Cloud BCR at Moscow International Automobile Salon 2012

This week we have a nice casy study to share with you. VIVID Interactive agency utilized ABBYY Cloud OCR SDK to recognize client’s business cards in their interactive solution for Volvo booth at Moscow International Automobile Salon 2012.

Here is what they say about the solution: «…We turned the iPad into an all-mighty guest scanning superpower: you could order brochures & test-drives using just your business card which auto recognition, your Volvo owner's card, an RFID card or a barcode. And it was elegantly wrapped in a custom handmade oak casing, too. :)»

Enjoy watching beautiful russian girls and cloud BCR service in the video below:

“ABBYY Cloud OCR SDK was implemented in no time and met all our expectations. Business cards recognition works like a dream – fast, reliably, with only a few errors," said Denis Zeltser, creative director at VIVID Interactive. "There have been some business cards printed in various languages, and ABBYY solution’s processed them spotlessly.”

Field-level OCR. What is it for?

In the API Cloud, we single out two types of OCR, full-page OCR and field-level OCR. They have different pricing, but there are also fundamental differences between the two. Each approach serves its own purpose. Unfortunately, not all developers who are new to OCR are aware of these differences, and often have to learn by trial and error. Even some big players in the Data Capture industry still adhere to full-page OCR only, ignoring field-level OCR. Their applications were developed many years ago and it would cost them a pretty penny to rework the entire architecture and the user interface and to re-educate their partners. However, the price they pay for their unwillingness to change is lower quality of OCR.

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