ABBYY FineReader Engine empowers Scan Accessory Kit (the software running on the new Sharp MFP MX-AP14 scan accessory, see below) to convert scanned paper documents in 21 languages into electronic files (searchable PDF, DOCX, etc.). With a help of MX-AP14 scan accessory the conversion can be done directly from the MFP device, without using a PC.
Back view (MX-AP14 scan accessory itself):
Image source: http://www.sharp.co.jp/business/print/download/catalogs/mxap14.pdf
McDonald’s in Germany launched a special promotion during the FIFA World Cup in Brazil: By sending the unique code, which was printed on his cup or food packaging, each McDonald’s customer had the opportunity to win a valuable prize. To make the data entry more convenient for the participants the company offered a possibility to photograph the code with a mobile phone instead of entering it manually. To enable this, the McDonald’s creative agency Razorfish developed a special app that used the ABBYY Cloud OCR SDK for reading out the individual codes and sending it directly to the database for the lottery.